Ecommerce Development Company for B2B & Headless Commerce
Vortex is an ecommerce development company for enterprise and B2B sellers. Our ecommerce development services cover headless commerce, B2B ecommerce development, custom storefronts and the order flows that connect to your ERP, WMS and marketplaces. Engineering and SEO are planned in the same build, so redirects, structured data and rankings are part of the launch plan from the start.
What Our Ecommerce Development Company Builds for B2B
As an ecommerce development company, we build the parts of a store that carry the business rules: who can buy, at what price, with whose approval, and where the order goes next. The storefront is the visible layer. Most of our ecommerce software development happens behind it.
B2B ecommerce portals
Company accounts with buyer roles, approval chains, purchase orders and credit terms. A buyer at a distributor sees their own catalog, their contract price and their order history, and the purchasing manager signs off before the order is released.
Catalog and customer-specific pricing
Price lists per account or contract, plus bundle and catalog visibility rules that hold across every channel you sell through, so the price on the portal matches the price on the invoice.
Order and inventory orchestration
Orders and stock levels kept in step across the storefront, ERP, OMS, WMS and marketplaces. Each connection is monitored, so a failed sync shows up as an alert instead of a customer complaint. For the connector work itself, see our ecommerce API integration practice.
Headless and composable storefronts
Content, commerce and search run as separate services behind one presentation layer. Marketing changes content without a redeploy, and engineering changes the front end without interrupting the content team. This is the API-first setup most B2B headless commerce projects need once more than one channel reads from the same catalog. Multi-brand and multi-locale platforms use the same idea. We set up one component library, design system, theming layer and localization setup, and each brand or region keeps its own look on that shared technical foundation.
Migration and re-platforming
A full transfer of content and traffic. We inventory existing URLs, map redirects, carry structured data across and hold performance budgets, so the new store keeps the rankings the old one earned.
Every build also sits on the same foundations. Customer and partner portals get authentication and access control, and enterprise CMS work runs on WordPress, Contentful, Sanity or Strapi. Core Web Vitals is the default performance budget, with a WCAG 2.2 AA accessibility baseline tested through automated and manual checks. For marketing sites and web apps outside commerce, see our web development services.
Platforms and Integrations
We build stores on Shopify and Shopify Plus or WooCommerce, or write them from scratch. Behind the storefront we connect ERP, OMS, PIM, WMS, tax, shipping, payments, CRM and marketplaces.
The technology we build with:
- Frontend
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React
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Next.js
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TypeScript
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Vue
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Nuxt
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Astro
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Svelte
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Tailwind CSS
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- CMS
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WordPress
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Contentful
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Sanity
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Strapi
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Payload
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Drupal
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Webflow
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Adobe Experience Manager
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- Backend
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Node.js
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PHP
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Laravel
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Python
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.NET
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- Edge and hosting
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Vercel
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Cloudflare
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AWS
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Azure
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GCP
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- Search
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Algolia
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Elasticsearch
- cloud-native search
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We test with Playwright, Cypress, Lighthouse CI and axe.
Where Enterprise and B2B Commerce Breaks
Customer-specific pricing, large catalogs, bundles, permissions and contract rules get harder to manage with every channel you add. Meanwhile the storefront, ERP, WMS, marketplaces and fulfillment systems start to disagree about what is in stock and what state an order is in.
Checkout is where B2B buyers feel it. They need approvals, account hierarchies, purchase orders, tax handling, credit terms and role-based buying, and a consumer checkout has none of that.
Underneath sits integration debt. Commerce gets fragile when every ERP, payment, CRM, warehouse and marketplace connection is point-to-point and nobody is watching it.
Platform, Headless or Custom Ecommerce Development?
Custom ecommerce development means writing the parts of the store that an off-the-shelf platform cannot handle well for your business, such as contract pricing, approval flows or a specific ERP order model. It rarely means rebuilding the whole store from nothing.
Which fits your store?
Standard platform
When one team runs one store and time to market matters most, we usually suggest a standard platform, lightly extended. Most of what you need already exists there, and custom work stays at the edges.
Headless or composable
Headless or composable fits when the same catalog and content feed several channels, brands or regions, or when the front-end and content teams need to work independently. It costs more to build and maintain, so we recommend it only when the business needs it.
Fully custom
A fully custom store makes sense when the rules that make your business different (pricing, accounts, fulfillment logic) would fight the platform at every upgrade.
Our ecommerce website development services run on Shopify and Shopify Plus, WooCommerce, or a custom build. If you are unsure which fits, choose "Help us choose" on the estimate form and we will compare the options against your catalog, order volume and back-office systems.
If all you need is a straightforward marketing site, this is more platform than you need, and we will tell you so.
Engineering and SEO in the Same Build
As an ecommerce web development company, we make technical SEO part of the application from the first sprint: crawler-friendly rendering, URL structure, first-party data and internal linking. Our technical SEO team can work alongside your in-house SEOs.
SEO-Ready Launch (Add-On)
Category and product URLs, faceted navigation, structured data and crawler-friendly rendering are built into the store from the first sprint. For a replatform, we inventory your existing URLs and map every redirect before cutover. After launch, the same team can keep going with ecommerce technical SEO and AI search visibility as an add-on.
How an Ecommerce Build Runs
Architecture review
A two-week commerce architecture review comes first. We assess your platform, integrations and peak readiness and hand over a prioritized roadmap.
Delivery
In delivery, we build the core first (identity, data model, deployment and environments), then ship working features every two weeks with a demo against agreed acceptance criteria. Stress, failure and security testing come before launch. The full process is on How We Work.
Cutover
At cutover for a re-platform, the URL inventory, redirect map and data parity checks are done before the switch, so traffic moves with the store.
Ecommerce Development FAQ
What Drives the Cost of Ecommerce Software Development
We don't publish a single price, because two stores on the same platform can need very different work. Our estimator asks for the inputs that move the number. It starts with how many storefronts, brands or regions you run (one store, 2–5, 6–20, or more than 20) and how big the catalog is, anywhere from under 1,000 SKUs to over 100k. Then it asks whether you want a hosted platform, a composable stack or custom code.
Integrations count heavily. Every ERP, OMS, PIM, WMS, tax or shipping system the store has to stay in step with adds integration and testing work. The form also asks what is wrong today, since a store with no developer-free publishing, regions on separate platforms or slowdowns under traffic needs different work than a store that does not exist yet.
The form's budget bands run from under $50k to $1M+. Fill it in and you get a range back within one business day.
Get a range for your store
Sharing this with someone? Open the standalone Ecommerce estimator.
Start With a Commerce Architecture Review
In two weeks we assess your platform, integrations and peak readiness, then hand you a prioritized roadmap.
