Why Consumer Design Patterns Fail in Enterprise Software
What We Do
Research
We conduct contextual interviews with actual users, observe workflows, and analyze workarounds. We look at the “shadow systems” that emerge, like Excel spreadsheets, and understand the real problems users have. That often means discovering things users didn't think to mention in a formal survey.
Information Architecture
We design navigation, hierarchy, and vocabulary so that the system reflects the real world and the mental model of the user, not just the database.
Interaction Design
We design flows, states, and behaviors. We think about loading, empty, partial, error, denied, and offline states. The interactions that are most likely to fail are often the ones that aren't even on the design spec.
Interface Design
We design the information density, scannability, and accessibility for a long-desktop-screen user experience. We pay attention to typographic and color contrast to ensure readability on a warehouse floor or hospital desk.
Design Systems
We design component libraries with well-documented behavior and accessibility requirements. We implement design systems, making sure that code and design evolve together, in a technology stack-specific way (Storybook, design tokens, Tailwind, etc.).
Prototyping and Validation
We prototype interactions, components, and flows most critical for validation before engineering investment is made.
Design QA
We review built software against design specs to ensure that the implementation meets the user experience requirements.
Brand and Marketing Design
We provide logo design, identity development, and supporting collateral as an enabler for clients who buy broader design services from us.
Accessibility as a build requirement
Design Inside the Engagement, Not Before It
Discovery
Research, current-state analysis, and identification of the riskiest workflows.
Architecture
Information architecture and key flow design happen in parallel with technical architecture design.
Delivery
Design happens one or two increments ahead of engineering, with design QA of the committed work.
Ongoing
We maintain and evolve the design system alongside the product.
Design and technology stack
We design for engineers, not for executives. That means working inside the same delivery cadence, reviewing the same work, and responding to the same feedback. We don't design in a vacuum and then hand off a document. That limits the value we deliver as well as the ability for engineering to adopt and adapt our work.
- Design
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Figma
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FigJam
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- Prototyping
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Figma
- ProtoPie
- coded prototypes
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- Design Systems
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Storybook
- design tokens
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Tailwind
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shadcn/ui
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Material
- Fluent
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- Research
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Maze
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Dovetail
- UserTesting
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Hotjar
- Microsoft Clarity
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- Accessibility
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- axe
- WAVE
- NVDA
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VoiceOver
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Lighthouse
- Brand
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Adobe Creative Suite
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After Effects
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Blender
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Frequently Asked Questions
Get a range for your design work
Start with a UX assessment
Two weeks. We review the product with real users, map where the workflow breaks, and hand you a prioritized list of what to fix and what it's worth.