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Web Development

A web platform, not a website.

Several brands, several regions, dozens of contributors, and a marketing team that shouldn't have to wait for an engineer to publish a page. We build web platforms that scale within an organization and perform under enterprise traffic.

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Problem

What breaks at enterprise scale

Publishing is a bottleneck

Every change is an engineering request, creating delays for marketing launches and leaving the website out of date.

Every region had its own platform

Four markets, four codebases, four vendors, and no ability to share even a single component between them. One brand refresh now requires four platform re-platforms.

Performance degrades

Tracking snippets and personalization pixels bloat page weight and budget until Core Web Vitals deteriorate and paid media waste budgets.

Compliance is an afterthought

Accessibility, consent management, and data residency requirements are added at launch, on a shoestring budget, and often in response to legal pressure. There is no opt-out for ADA exposure in the US.

No one understands it

It was previously maintained by an external agency that disappeared.

What we build

What we build

A composable and/or headless architecture

Content, commerce, and search exist as decoupled services exposed through a presentation layer. Marketing changes content without redeploying the application, and engineering changes the front-end without disrupting the content team.

Multi-brand and multi-locale platforms

A shared component library, design system, theming mechanism, and localization infrastructure allow for products with unique branding hosted on a shared technical foundation.

Web applications

Customers, partners, and employees need portals, dashboards, and self-service platforms with authentication and access control.

CMS engineering

Enterprise WordPress, Contentful, Sanity, or Strapi deployments with content security, governance, and production-ready editing experiences.

Performance engineering

Core Web Vitals as the default budget for every front-end build, with edge rendering and caching, image and font pipelines, and third-party budgets.

Accessibility

WCAG 2.2 AA baseline in all component libraries and design systems, with automated and manual testing throughout development and QA.

Migration and re-platforming

A complete transfer of content and traffic, with redirects, structured data, and performance budgets respected to avoid traffic loss.

Web Development Technology

Technology stack

A modern, flexible stack of technologies for the rapid, scalable, secure, and customizable development of web solutions for your business.

Frontend
  • React
  • Next.js
  • TypeScript
  • Vue
  • Nuxt
  • Astro
  • Svelte
  • Tailwind CSS
CMS
  • WordPress
  • Contentful
  • Sanity
  • Strapi
  • Payload
  • Drupal
  • Webflow
  • Adobe Experience Manager
Backend
  • Node.js
  • PHP
  • Laravel
  • Python
  • .NET
Edge & hosting
  • Vercel
  • Cloudflare
  • AWS
  • Azure
  • GCP
Search
  • Algolia
  • Elasticsearch
  • cloud-native search
Testing
  • Playwright
  • Cypress
  • Lighthouse CI
  • axe
Built to be found

Engineering and SEO in the same build

Technical SEO is a feature, not a retrofit.

We bake it into the application, from crawler-friendly rendering and URL structures to first-party data and internal linking. We hire a dedicated technical SEO team to operate as an extension of your in-house SEOs.
See SEO services →
FAQ

Frequently asked questions

Traditional CMS when a single team publishes to a single site and time-to-market is a priority. Headless CMS when content needs to power multiple channels, or when front-end and content teams should work independently. Headless CMS costs more to build and maintain, so we advocate for it when it's the right solution for your business.

This is the default requirement for any enterprise migration, and it's always an engineering challenge: inventory of existing URLs, redirect mapping, parity in first-party data and performance budgets, and zero traffic loss during the transition.

Yes. We can implement your design system, or we can build a design system with you.

Then this is more platform than you need, and we'd rather tell you that. Use the estimate tool for a scoped discovery, or get in touch to discuss the lightest possible version.
Estimate

Get a range for your website

About the project

What are we building?
What does it have to meet? (optional)

Start with a platform assessment

Two weeks. Architecture, performance, accessibility, and SEO posture reviewed, with a prioritized plan.

Book a Technical Discovery Call See Our Work

Enterprise product engineering since 2011. AI systems, SaaS platforms, and the infrastructure underneath them.

Union Street
Easthampton, MA 01027, United States

+1 (888) 988-4418
info@vortexwebinnovate.com

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