The concerns
The website of Chicago Detours had several issues that needed to be resolved, and there were several factors that influenced the necessity to redevelop it.
The following points will present the main concerns:
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Competitive market: The tour market in Chicago is very competitive, and the company needs to stand out from the competitors to attract clients and retain the existing ones.
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Content presentation: The website of the company needed to be professionally designed in order to present the information about the variety of services in an engaging way in order to attract clients.
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User experience: The website needed to be convenient in order to ensure the satisfaction of the existing and potential clients and to maintain its high ranking in the search engine.
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Virtual tours: Finally, the most challenging issue that needed to be resolved was the creation of virtual experiences that would engage clients and offer them an immersive opportunity to explore Chicago virtually.
The actions taken
The following points will discuss the actions taken in order to resolve the issues mentioned above.
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Unique design: Initially, a website was designed and developed in order to showcase the uniqueness of the Chicago Detours tours. First of all, the website was created in an uncomplicated way in order to ensure that there is no confusion among the website visitors. The structure of the website was clear and helped the visitors navigate through the website easily in order to learn more about the different types of tours and to view their images.
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Enhanced listing: Moreover, the website was structured in a way to highlight the three different types of tours, such as authentic, design, and social, and to promote them as unique. Each tour was presented individually with an opportunity to view and read detailed information about them. Thus, the website offered its visitors an opportunity to choose wisely based on the information provided.
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Booking: Finally, the booking system was also established on the website in order for the clients to make their decisions without confusion. Additionally, such tools as a calendar allowed the clients to schedule their visits accordingly. The virtual tours were also created as a part of the project to offer the clients an opportunity to have a valuable Chicago experience via virtual tours.
Result
Thus, the combined effort put into the redevelopment of the Chicago Detours website resulted in positive outcomes for the company. The following points will discuss them:
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Increased traffic and engagement: The first positive result was that the improvement of the website resulted in its increased traffic. Specifically, an increase by 45% and engagement by 35%. Moreover, the enhanced website engaged the visitors and encouraged them to explore more tours.
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Improved booking system: Second, the changes made to the booking system increased the likelihood of conversion, which, in its turn, increased the number of bookings by 50% and decreased the number of inquiries related to the tour arrangement.
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Improved virtual tours: The third positive change that was detected was that Chicago Detours’ virtual tours became a popular and valuable source of engagement and satisfaction for the clients. The number of virtual tour bookings increased by 30%.
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Marketplace presence: Finally, the unique concept of Chicago Detours’ website design made it stand out from the rest in the marketplace of tour services. The conversion rate increased by 40% which, in its turn, increased the revenue and popularity of the website.
Conclusion
The case study of developing the Chicago Detours website is an excellent example of how a tour website can become a hit in the competitive area of the tour market. Having resolved several issues that were crucial for the client, the website of Chicago Detours became highly popular and unique with its high rate of conversions. The case study highlights the significance of engaging and informative content and the necessity to implement the recent improvements in order to maintain the high competitiveness of the website.
